A native of Erie, PA, Alyssa headed straight to New York City after college to stretch her creative muscles. She has lead (and continues to lead) creative design for large consumer magazines and websites and is currently the Creative Director for Meredith Corporation's Rachael Ray Every Day, Allrecipes and EatingWell magazines. She spends as much time as she can in the West Village, loves a good design blog and takes advantage of a warm beach vacation whenever possible. Her #1 motivation is her 2 sons, Jack and Luke, who always keeps her on her toes.
OCCUPATION(S)
full-time
MEREDITH CORPORATION
Design Director, Rachael Ray Every Day, Allrecipes, EatingWell magazines
on the side
FREELANCE
Brand Strategy Consulting, Web & Graphic Design, Creative & Art Direction
(since 2008)
“Alyssa is an extraordinarily gifted designer. Her work is powerful, engaging and versatile, and because of such, I’ve hired her at every company that I’ve ever worked at over the last 10 years. But Alyssa is more than just a designer. She’s a brand strategist and a business partner whom listens carefully listens to business needs and builds a beautiful graphic representation directly aligned to the objectives were trying to accomplish. Not only does that lead to strong brand recognition, it bolsters awareness and ultimately, sales revenue.
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